De doorlichting omvat 4 activiteiten: Planning, Lead Management, Sales Cycle Management en Klantretentie.
Voor elk van die activiteiten worden 4 aspecten doorgelicht: strategie, processen, middelen en uitvoering.
16 domeinen die worden geëvalueerd met een score. Een zeer gedetailleerde doorlichting die een goede basis is voor de feasibility en gap analyse.
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