Waar start je? … Focus op drie zaken
Het verkoop team beheert de klantenrelatie, zoekt nieuwe business en is ook het klankbord voor je klant. Vooral in B2B heeft dit team dus een grote impact.
Het marketing team creÃŦert de aandacht en de vraag. Zij zijn een cruciaal communicatie kanaal met potentiÃĐle prospecten. Van primordiaal belang, zeker in B2C.
Dat verkoop en marketing hun rol spelen is niet genoeg. De samenwerking moet ook vlot en efficiÃŦnt verlopen. Geen silo's, maar synergie.
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