Intelligent Sales Management

Purchasing behavior has changed significantly in recent times. Today it is more of a “Buying” than a “Sales” cycle.

Time for a new approach

This course learns you:

• how to map the whole cycle in a structured way
• to have a consequent communication through the whole organization (marketing and sales)
• to focus on the right actions in the buying cycle, with the best results.
  
• how to avoid a price war with better chances for higher margins.

Lead Generation

Social media/new  technology changed the buying behavior significantly and irrevocably. Efficient lead generation is even more important today.

This training course gives a better insight:

• Planning: Profiling, detection, implementation, objectives, budgeting en resources

• Execution: Content Marketing, Marketing Automation and Inbound Marketing

• Continuous management and follow-up: Lead scoring/nurturing
  

International Go-to-Market

As an SME there is a moment when you need to decide whether to go international. This comes with a lot of questions that need answering.

This course learns you to:

• Analyse your company readiness.
• Which market(s) to select?
• How to enter and approach these markets?
• What are the risks and barriers?
• How to develop a commercial plan?
  

Data vizualisation

Effective communication depends on the way you visualize and present your data.

This course learns you to:

• make presentations easy to understand and interesting
• visualize data in a way that catches interest.
• provide a memorable message.